Introducing our new CEO

The BRC Board is excited to announce the appointment of Mr. Gary Whitaker as the new CEO of the Broadcast Research Council of South Africa. Gary has over 15 years’ experience in the fields of market research, media strategy, traditional and digital marketing.

Gary is passionate about the media industry and enabling deep and meaningful consumer insights that form the basis of sound strategies at both agency and corporate levels.

“We are pleased to have Gary onboard. The BRC remains focused on driving the transformation of audience measurement in South Africa and ensuring that we remain in-line with the South African population, we are confident that our new CEO will provide the leadership and expertise required to adapt to the evolving landscape” Monde Twala – BRC Chairperson.