Total Video Measurement (TVM) Executive Pre-Launch

Johannesburg, September 12th — The Broadcast Research Council of South Africa (BRC) has appointed GfK (an NIQ company) to design and deploy the country’s new Total Video Measurement service, aligning the market’s currency with the way South Africans actually watch television and video today.

BRC appoints GfK to deliver South Africa’s next-generation Total Video Measurement

Johannesburg, September 12th — The Broadcast Research Council of South Africa (BRC) has appointed GfK (an NIQ company) to design and deploy the country’s new Total Video Measurement service, aligning the market’s currency with the way South Africans actually watch television and video today.