The Television Research Committee is made up of television broadcasters, who meet every 5 weeks to review the BRC TAMS KPIs and ensure that the data has credibility and is managed transparently.

• BRC TAMS User oversight forum: TV broadcasters, media planners and agencies are invited to review the research. This forum ensures that those who are using the research are yielding its full benefit.

The Radio Research Committee is made up of radio broadcasters. The committee meets once a month to review the BRC RAM KPIs and thereby ensure that the data has credibility and is managed transparently.

• BRC RAM user oversight forum: radio broadcasters, media planners and agencies are invited to review the research. This forum ensures that those who are using the research are yielding its full benefit.

The BRC owns the data and all IP rights attached thereto from any and all research it commissions and gives oversight to.

BRC research products include:

BRC Radio Audience Measurement (BRC RAM)

A multiplatform and intuitive survey that is respondent-friendly across all walks of South African life. This tool collects the most accurate data through a seven day diary, across different geographies, locations, languages, and socio-economic landscapes. The BRC commissions the BRC RAM through its research supplier, TNS, and the data is released quarterly. The data is released quarterly each year – February / May / August / November.

BRC Television Audience Measurement (BRC TAMS)

This high quality television audience measurement system uses peoplemeter technology, a tool used to measure the viewing habits of TV audiences. Management of this research ensures that it has proper controls, transparent reporting and regular audits in place. The BRC commissions BRC TAMS through its research supplier, Nielsen, and the data is released daily. Users are able to access this data through industry standard media planning software tools.

Establishment Survey

The BRC has entered into a collaborative partnership with the Publisher Research Council (PRC), the Advertiser Media Forum (AMF), and MASA on the new Establishment Survey (ES). The BRC and the PRC are the funders and owners of this dataset, with the BRC being the majority funder at 68% and the PRC funding the remaining 32%. The aim is for media owners, marketers, and advertisers to use the survey as a strategic inter-media planning tool, as the ES will survey media usage across all media types by all major demographics. The ES data is released twice a year – March and September.