About Us
The Broadcast Research Council of South Africa (BRC) was established in 2015, our role being to commission and oversee the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry.
We are also responsible for the reliable collection of contributions from media owners via a levy system, as well as the management of these funds.
Our main objectives include:
To commission and coordinate
We commission and give oversight to radio and television audience measurement research, that being BRC RAM (Radio Audience Measurement) and BRC TAMS (Television Audience Measurement).
Ensuring transparency
It is crucial that the data provided be objective and honest, which is why we ensure that the research, as well as the management and reporting thereof, is transparent and managed and audited through a battery of KPIs.
To make the research available
All broadcasters and media planners have access to audience measurement research (BRC RAM and BRC TAMS) via industry standard media planning software tools.
Funding the research
Through the contributions received from our media owner members we are able to fund the research in respect of both television and radio. We also contribute towards the industry-wide Establishment Survey.
Support and collaboration
One of our larger goals is to support and contribute to the funding of additional collaborative industry-wide research, namely the Establishment Survey.
Raising the standards
We promote and maintain fair and transparent standards for broadcast audience measurement.
Day to day
We keep a lean operational team to ensure the smooth running of day-to-day activities.
This team is made up of:
- BRC Accountant – Perceverance Thakhudi
- Research Executive : Television – Boitumelo Pooe
- Office Manager & PA to the CEO – Anele N Ntuli
How we operate
The Television Research Committee is made up of television broadcasters, who meet every 5 weeks to review the BRC TAMS KPIs and ensure that the data has credibility and is managed transparently.
- BRC TAMS User oversight forum: TV broadcasters, media planners and agencies are invited to review the research. This forum ensures that those who are using the research are yielding its full benefit.
The Radio Research Committee is made up of radio broadcasters. The committee meets once a month to review the BRC RAM KPIs and thereby ensure that the data has credibility and is managed transparently.
- BRC RAM user oversight forum: radio broadcasters, media planners and agencies are invited to review the research. This forum ensures that those who are using the research are yielding its full benefit.
About the research
The BRC owns the data and all IP rights attached thereto from any and all research it commissions and gives oversight to.
BRC research products include:
Radio Audience Measurement Survey (RAMS Amplify™)
A multiplatform and intuitive survey that is respondent-friendly across all walks of South African life. This tool collects the most accurate data through a day-after-recall computer aided telephonic interview, across different geographies, locations, languages, and socio-economic landscapes. The BRC commissions RAMS Amplify™ through its research supplier, Ipsos, and the data is released quarterly each year.
Television Audience Measurement Survey (TAMS)
This high-quality television audience measurement system uses people meter technology, a tool used to measure the viewing habits of TV audiences. Management of this research ensures that it has proper controls, transparent reporting, and regular audits in place. The BRC commissions TAMS through its research supplier, Nielsen, and the data is released daily. Users access this data through industry standard media planning software tools.
Fusion
FUSION, a collaboration between The Broadcast Research Council of South Africa (BRC) and Nielsen South Africa, stands as the most extensive media study ever conducted in Africa. This valuable resource is generously accessible to the media planning industry. FUSION incorporates data from TAMS (Television Audience Measurement Survey, and RAMS Amplify™ (Radio Audience Measurement Survey), along with NielsenIQ’s CPS (Consumer Panel Services – Home Panel), as well as Nielsen Media’s DCS (Digital Consumer Survey). FUSION offers a unified platform encompassing media channels such as TV, Print, Digital, and Radio. It also consolidates product and brand information across diverse sectors. These insights efficiently categorize consumers using popular segmentation tools. As an invaluable media planning tool, especially in the initial stages of profiling and understanding a target market, FUSION provides a holistic perspective.
Our board
Monde Twala
Melissa McNally
Antonio Lee
Fahmeeda Cassim-Surtee
Ursula Shikhati
Tracy Stafford
Johan Van Rooyen
Alfie Jay
TV Research
BRC TAMS News
Audience Trends
Technical Reports
Radio Research
BRC RAM News
Audience Trends
Technical Reports
Establishment Survey
Establishment Survey News
Demographic and Media Consumption Trends
Technical Report
Contact Us
Office Number: 010 900 1280
Office Hours: 08:30 – 17:00
For general queries – [email protected]
For account related queries – [email protected]
For radio related queries – [email protected]
For television related queries – [email protected]
Ground Floor
Building 2
Albury Office Park
1 Magalieszicht Crescent
Dunkeld West
Randburg
2196
Channel Release Policy 2024 – 18 January 2024
BRC TAMS Update Roadshow 13 May 2022
BRC TAMS 2021 Audit