The New South African Video Measurement Currency

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On 1 January 2027, South Africa moves to a new industry currency for video audiences: Total Video Measurement (TVM). TVM test data will be available from end-October 2026, giving the industry time to prepare systems, planning processes and teams ahead of the January launch.

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BRC appoints GfK to deliver South Africa’s next-generation Total Video Measurement

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Johannesburg, September 12th — The Broadcast Research Council of South Africa (BRC) has appointed GfK (an NIQ company) to design and deploy the country’s new Total Video Measurement service, aligning the market’s currency with the way South Africans actually watch television and video today.

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