The New South African Video Measurement Currency
On 1 January 2027, South Africa moves to a new industry currency for video audiences: Total Video Measurement (TVM). TVM test data will be available from end-October 2026, giving the industry time to prepare systems, planning processes and teams ahead of the January launch.
BRC TVM Establishment Survey Webinar Recording (September 2026)
The Broadcast Research Council of South Africa (BRC) recently launched the Total Video Measurement, a significant national study that captures South Africa’s media landscape and audience demographics. A recording of the event is available for those interested in the developments related to this essential project for fair audience measurement.
