BRC Total Video Measurement Webinar Recording – April 23 2026

April 23 2026 — The Broadcast Research Council of South Africa (BRC) in partnership with GfK  and NIQ presented the first phase of our new Total Video Measurement launch.

If you missed it or would like to get a refresher on all the exciting developments, you can watch a recording below.

Updated August 2026: BRC has consolidated the TVM roadmap.
Linear and online will launch together on 1 January 2027.
See the current position at brcsa.org.za/tvm/.

What is the Total Video Measurement (TVM)

TVM is a completely new TV currency service feeding into daily TV trading and giving the market  a clear, shared, and trusted reflection of today’s viewing reality for broadcast, and connected-TV usage, for broadcasters, agencies, and advertisers.

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For all queries related to the BRC Total Video Measurement, please email anele@brcsa.org.za / office@brcsa.org.za

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