Establishment Survey

Be part of South Africa’s audience story

Help the Broadcast Research Council of South Africa (BRC) ensure fair and accurate audience data, by participating in one of our studies: Establishment Survey (ES), Radio Listening Study or Television Viewing Study.

About the BRC

The Broadcast Research Council of South Africa (BRC) is an independent, non-profit organisation that manages the country’s official radio and television audience measurement. The BRC (Reg number…..) carries the mandate to provide trustworthy, transparent data that supports a healthy media industry on behalf of their members.

The members of the BRC include:

eMedia

SABC

Multichoice / DStv

Primedia broadcasting

Kagiso Media

Why your participation matters

Representation
Your input ensures all communities are accurately represented and preferences are registered in the research results.
Better media services
Data from your responses helps broadcasters refine their programming and serve audiences fairly.
Public value
Results are used for research only – no marketing or spam.

How it works

Invitation
You may be contacted by a verified interviewer at your house, by telephone or receive a secure link. Research agencies that BRC currently works with are AskAfrica, GFK and Nielsen.
Survey
Answer questions about your household and media use. There are no right or wrong answers.
Anonymous results
All data is aggregated – never shared individually.

Your privacy

Anonymous processing
Your answers are stored and analysed without identifying details.
Voluntary participation
You can skip questions or withdraw at any time.
Data security
All data is handled by accredited researchers under South African Protection of Personal Information Act (POPIA) and the Cybercrimes Act 2020.

Verify a fieldworker

Every BRC interviewer carries identification. To confirm authenticity, you can contact the research company’s helpdesk:

ASK AFRICA

+27 12 428 7400

Frequently Asked Questions

What is the Establishment Survey?

It’s a national study describing South Africa’s population and media landscape, forming the base for fair audience measurement.

Why was my home selected for the study?

Our samples are selected randomly. Like drawing numbers for the lottery.

Do I have to complete the survey?

No, participation is voluntary, and you can stop anytime.

Will my personal data be shared?

Responses are anonymous and used only for research.

Who are the partners of BRC?

BRC is working on behalf of the media industry. Parties like broadcasters SABC, E-Media and Multichoice use BRC’s data on viewing and listening to learn about viewing preferences of different groups in South Africa and they use it to optimize their programming.

Extra information

Watch a message from Broadcast Research Council of South Africa CEO, Gary Whitaker

Download the BRC letter of authority