TAM Universe Updates UNIVERSE UNIVERSE Date From Date To ES Total Households Total Individuals Individuals Definition RIM Update Comment 03/03/2014 current 2013a 12 837 052 42 900 434 4+ All RIMS * All Individual RIMS are broken into adults and children. 14/01/2013 02/03/2014 2012a 12 140 345 40 104 080 4+ ( RIM 8 ) * Additional ages introduced (50-64 and 65+ ) […]
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Entries by Broadcasters
Adult An adult is a panel member of age 15 years or older. The ages of all persons in the panel are automatically updated on the anniversary of their recorded birth dates. When a child turns 4 years old, he or she becomes eligible for participation in the TAM panel as per the TAM Universe. […]