Clare O’Neil, CEO of the Broadcast Research Council tells us why transparency of reporting, keeping the panel balanced and creating stability in the data is essential for BRC TAMS. In 2014 the broadcasters took over the management of TAMS. The 2013 audit had revealed that under SAARF’s stewardship, the system was completely broken. By the […]
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BRC RAM fact sheet presented by TNS
Following an open tender process, the BRC appointed TNS as its research company to run the BRC RAM (radio audience measurement) programme.